Honest comparison

A2X or Manual Reconciliation? An Honest Answer

A2X is a genuinely good tool. It is also an unnecessary subscription for a lot of the stores that buy it. Here is where the line actually falls.

We are an A2X-capable firm with no affiliate relationship — we get nothing either way

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Honest comparison

What A2X actually does.

Worth understanding before deciding whether you need it.

It splits the payout

A2X takes a Shopify or Amazon deposit and breaks it into sales, fees, refunds, shipping and tax, then posts a summarised journal into QuickBooks or Xero.

It handles the cut-off

Settlements straddling month end are split across periods automatically — genuinely fiddly by hand every month, and easy to get subtly wrong.

It summarises rather than imports

One clean journal per settlement instead of thousands of individual orders, which keeps your accounting file fast and legible.

It is consistent

The same mapping every time. Consistency across twelve months matters more for useful reporting than perfection in any single month.

It does not categorise for you

A2X posts to the accounts you map. A bad chart of accounts produces bad output — the tool does not decide what anything means.

It is not a bookkeeper

It reconciles sales channels. Inventory decisions, COGS timing, nexus judgement and anything unusual still need a person.

The specific thing

Where the line actually falls.

Under roughly 200 orders a month, on one sales channel: A2X is usually not worth it. Manual reconciliation of two settlements a month takes a competent bookkeeper under an hour, and the subscription buys convenience rather than accuracy.

Over roughly 200 orders a month, or more than one channel: A2X earns its cost quickly. The cut-off handling alone is worth it, and manual reconciliation at that volume starts producing errors that cost more than the subscription.

Any volume, if you are behind: do the catch-up manually first. A2X works forward from when you connect it and will not reconstruct history. Clean up, then automate.

We have no affiliate relationship with A2X and earn nothing from recommending it. We run it for the clients who need it and reconcile directly for those who do not — because a subscription nobody needed is a cost that shows up every month forever.

How it works

How to decide.

Four questions, in order.

1. How many orders a month?

Under 200 on a single channel, manual is usually fine. Over that, automation starts paying.

2. How many channels?

Shopify plus Amazon plus anything else raises the error rate sharply. Multi-channel tips the decision toward A2X well below 200 orders.

3. Are you current?

If you are behind, clean up first. A2X starts from connection day and will not go backwards.

4. Who does the reconciling?

Doing it yourself, A2X saves real time. If a bookkeeper does it, ask whether their fee changes — often it does not.

What's included

However you reconcile, these must be true.

Clear deliverables, every month — nothing vague.

Every payout ties exactly to the deposit that follows it
Sales, fees, refunds, shipping and tax are in separate accounts
Sales tax collected sits as a liability, never as income
Settlements straddling month end are split across the right periods
COGS is recorded against the period the sale happened
Advertising deducted at settlement appears as marketing cost
No sale is recorded twice across channels
Good to know

Common questions.

01Do you charge more if I do not use A2X?
No. Our pricing is based on transaction volume and complexity, not on which tools you run. That is deliberate — it removes any incentive for us to push a subscription you do not need.
02What about Link My Books or Entriwise?
Both are credible, and the reasoning above applies unchanged. The question is always volume, channels and whether you are current — not the brand.
03Can A2X fix books that are already wrong?
No. It works forward from the day you connect it. Historical errors need cleaning up manually first, which is a separate one-time piece of work. See QuickBooks cleanup.
04Should I set it up myself?
You can, and the setup is not difficult. The part that goes wrong is account mapping — if that is off, A2X posts clean journals into the wrong places, which is arguably worse than not using it. Have someone check the mapping once.
05Do you set A2X up for clients?
Yes, as part of onboarding where it makes sense, and we say plainly when it does not. See ecommerce bookkeeping.

Not sure which applies to you?.

Tell us your volume and channels and we will tell you honestly which way to go — including when the answer is "you do not need us".

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